Rabobank Storytelling>New Zealand

back to

Index

Share

'De Westenwind'. First prize, ABC Fotojaarprijs, 1998

Stoppingpower

“The image must be surprising, there has to be something in there that you can’t quite put your finger on. I want my pictures to have ‘stopping power’, I’d like the reader to stop turning the pages.”
Edwin (53) has been working as a photographer for 30 years and publishes in several magazines. He also works for The Dutch Government, major companies, design studio’s (annual reports, advertising campaigns) and publishing houses.

Contact

Edwin Walvisch
Garenkokerskade 2
2013 AM Netherlands

+31653892199
edwin@walvisch.nl

Portraits

“Time isn’t the only factor, first and foremost it’s about making a true connection. A session that lasts only a few minutes can be unforgettable. Sometimes I unexpectedly spend a whole day with someone. For me, it’s almost like forging a friendship. I don’t hide behind my Nikon, I always try to get to know the people in front of my lens. So they forget the camera and show me who they really are.”

Art and Travelling

“Travelling is my second nature, I love to explore unknown territory. I’m curious, I want to discover the world and the people who are in it. Maybe life is too short to see it all, but at least I can try!”

Corporate

“I want to make pictures with ‘stopping power’. Which makes my style of work eminently suitable for commercial clients. I prefer to use natural lighting, I want to photograph ‘in the moment’. In close cooperation with the client we pinpoint target audiences and locations but my models are ‘regular’ people so the viewer doesn’t notice these are carefully planned productions.”

Editorial and Storytelling

“For a photographer a magazine is what a stage is for an actor. It is the ideal setting to show my work to the public. Working for magazines I meet inspiring art-directors, stylists and make-up artists. The first magazine I worked for was called Rails (1951-2008). It was a free monthly, widely distributed in trains and supposed to be left there for everyone to read. Its popularity was measured by the number of Rails that were stolen.”